Good Planet Products launches to commercialize EBS187 platform

Good Planet Products launched June 29, 2026, in Santa Fe to commercialize its EBS187 bio-solvent platform through licensing, private-label deals, distribution, and strategic partnerships. The company is positioning the technology for consumer and industrial uses as it runs retail pilots for its first product, 3E Cleanz.

Why it matters: - Good Planet Products is trying to scale a sustainable chemistry platform without building a capital-heavy direct-to-consumer business. - EBS187 is designed to replace or reduce reliance on petroleum-based solvents and harsher chemical technologies. - The company’s approach could speed adoption if established brands, distributors, and formulators plug the technology into existing channels.

What happened: - Good Planet Products announced its launch on June 29, 2026, in Santa Fe, New Mexico. - The company is commercializing the proprietary EBS187 bio-solvent technology platform. - The go-to-market plan centers on strategic licensing, private-label partnerships, distribution relationships, and selective growth capital. - Paul Andrus, founder and managing director, said the company’s commercialization strategy focuses on partnering with established manufacturers, brand owners, distributors, and industrial formulators.

The details: - EBS187 was developed through more than a decade of research and development. - The platform is built for high-performance cleaning, degreasing, and formulation uses. - Good Planet Products says the platform can apply across household cleaning products, industrial and commercial cleaners, degreasers, coatings, surface preparation technologies, specialty chemicals, and private-label development. - The first consumer application is 3E Cleanz, a bio-based multi-surface and multi-purpose cleaner. - 3E Cleanz is in retail pilot programs with franchise hardware retailers and in independent field evaluations. - Comparative performance testing has shown strong results against leading household cleaning products, especially for grease and soil removal. - Independent consumer evaluations have produced positive feedback and purchase intent. - Good Planet Products is in product evaluation discussions with major household cleaning and specialty chemicals companies. - The company is evaluating EBS187 as both a finished product platform and a technology ingredient for branded and private-label portfolios. - The technology traces back to innovations developed through 3E Coatings, a company formerly led by Andrus. - Three consumer products tied to the company’s technology portfolio received the National Hardware Show Retailers’ Choice Award for innovation and commercial potential. - The company is seeking consumer packaged goods companies, private-label manufacturers, industrial and commercial chemical companies, distributors, and strategic investors or corporate partners. - Qualified partners may request technical information, comparative performance data, product specifications, commercialization materials, and partnership discussions. - More information - Company profile

Between the lines: - Good Planet Products is framing EBS187 as a platform, not a single product, which gives the company more licensing and partnership options. - The focus on ingredient supply and private-label deals suggests the company wants to monetize the technology faster than a consumer brand build would allow. - Retail pilots and performance claims indicate the company is still in early commercialization, but it is trying to validate the platform with buyers and channel partners.

What’s next: - Good Planet Products is looking for strategic discussions with companies that can help scale EBS187 through existing market channels. - The company is expected to continue technical evaluations, commercial pilots, and partner outreach across consumer and industrial categories. - Future growth may come through licensing, ingredient supply relationships, private-label programs, and distribution agreements.

The bottom line: - Good Planet Products is betting that a versatile bio-solvent platform can win faster through partnerships than through standalone brand building.